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Zabivaka™, the 2018 FIFA World Cup™ Official Mascot

Meet Zabivaka™, the Official Mascot for the 2018 FIFA World Cup Russia™.

Zabivaka™ means “the one who scores” in Russian, a very suitable name for this wolf who radiates fun, charm and confidence.

The Official Mascot will play a very important role in the upcoming 2018 FIFA World Cup Russia™. The wolf will not only promote the event and entertain crowds at the stadiums, but also become an ambassador for Russia and a worldwide ‘celebrity’.

Zabivaka™ was named only after the most engaging creative process for an Official Mascot in FIFA World Cup history.

More than one million Russians cast their votes on FIFA.com during the month-long voting period and the big reveal was done during a live show on Russia’s Channel 1.

To learn more about Zabivaka™, go to mascot.fifa.com. You can also follow him on Facebook.

 

Panini Collection

Another FIFA World Cup™ milestone is reached today as the hugely popular Panini Digital Sticker Album contest is launched for the 2018 FIFA World Cup Russia™.

This news will be warmly welcomed by the three million-plus FIFA.com users who collected, traded and pasted virtual stickers in their online Panini albums during Brazil 2014, when a remarkable 195 million virtual packets were opened and 243 million stickers swapped.

For those new to the experience, the Panini Digital Sticker Album is a web application that offers football fans the chance to collect and trade virtual stickers of the players and teams who will be taking centre stage at the World Cup. You can take part on desktop and on mobile, with an Official App available for IOS and Android users.

Stick, Swap and Share
The goal is always the same: complete your online sticker collection and swap your doubles. All Panini fans who successfully complete their albums for before the 31 August deadline will receive an entry into the Prize Draw, with 50 main prizes and 50 runners-up prizes on offer.

To make that task a little easier, every day you will receive two free virtual packets for free. And if you want more stickers, there are digital codes printed on the back of the famous Panini stickers available in stores across the world. Panini and The Coca-Cola Company will also distribute promo codes via newsletters, Facebook and Twitter, while it will also be possible to obtain codes through special Coca-Cola bottles and exclusive stickers  in certain countries.

As if that isn’t enough, the Panini Digital Sticker experiences will also include challenges, such as collecting specified stickers and activating them on your album. Successfully complete a challenge and you may be rewarded with free stickers or other prizes.

The Panini Digital Sticker Album contest for Russia 2018, which is hosted on FIFA.com with the support of Coca-Cola, runs until 31 August 2018. This is the fourth World Cup Panini Digital Sticker Album collaboration between FIFA, Panini and Coca-Cola.

Start your collection today at: https://paninistickeralbum.fifa.com

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